Post-COVID: Franchising Could be the best Entrepreneurship Opportunity


It’s almost time that the world will start to reopen and we say goodbye to the lockdown. With the nation trying to come back to order, multiple business opportunities will come to your door and if you choose the right one, it could be your way to success and your contribution to building back the economy of the country. Before you finalize a decision, here are a few questions you need to ask yourself:

What is Franchising?

Franchising is an attractive prospect for many aspiring entrepreneurs to replicate a proven business model, brand recognition, training, etc, and it could be the perfect opportunity for you to begin a new venture in the post COVID world.

The franchising industry is rapidly growing in India and is said to be the second-largest in the world. It’s expected to grow at an average rate of >15%.

Franchising is available in multiple industries but the fastest growing and top-performing sectors. In the Indian franchise industry are Education, Health, Beauty and Wellness, Food and Beverages, Retail Franchising, and Consumer Services.

Which is the right industry for you?

Multiple industries will be thriving in the post-COVID-19 world. The crucial decision is to choose the one best suited for you and the smart way to do so, is to weigh the pros and cons of your interests. 

The health and fitness industry is touching the sky and a great reflection of this is the 20 million unique monthly searches taking place on Google linked to ‘fitness near me. According to industry studies like FICCI EY report, Redseer Consulting, Global Wellness Institute, and others, a grounds-up study of the Indian retail fitness services market, there are 6 million active users in India who are spending on an average $350 to $400 annually towards fitness services, amounting to $2.6 billion market size. The market size is estimated to hit a whopping $6 billion by 2023.

Now, these stats are from before COVID-19 hit us. You must be thinking, that with the economy slowed down, this industry will take a drop just like others. But, there’s one factor that gives an edge to the health and fitness industry, the increased awareness among the people to stay fit.

COVID-19 forced people to open their eyes towards the importance of strong immunity and the role of staying fit and healthy plays in it. This can open up the market for the fitness industry to another level. This newfound awareness can motivate more people to look for fitness centers, which is an advantage not easily found for other industries. 


Why does the right brand matter?

If you’re still reading, then you’ve generated some interest in the fitness industry, so let’s get ahead with the next very crucial decision, that is, choosing the right brand. There are so many brands in the fitness world that it can get confusing to choose one, and we’re here to help make these decisions easy.

right brand

Keeping people fit is our passion and that can be verified through the global presence we’ve created. Anytime Fitness is present on all 7 continents of the world, with over 4,500 clubs and 4 million members worldwide (70,000 plus in India). The trust that we’ve earned through all the years of promising services to our members is the representation of our legacy in the health and fitness world.

Anytime Fitness is always believed in cultivating the passion for health and fitness and that’s how we try to serve our community. COVID-19 didn’t stop us from doing that, we changed to virtual means to keep fulfilling our duties and we’re preparing ourselves to provide a world-class workout facility that is ready to handle the post-COVID-world, with all the safety norms in place. 

Is it the right time to start a new business?

There’s a small voice at the back of your head that keeps questioning if it’s the right time to invest in new business and it’s understandable. COVID-19 has drastically changed our world but it’s time to bring it back to normal. SMEs are a major contributor to the growth of our economy. Now, we need even more entrepreneurs like you to build back our economy and provide livelihood and services to the people. It’s time to take that leap of faith. 

Anytime Fitness takes care of all of its franchisees and we’re ready to help them handle the COVID-19 crisis as well by bringing the necessary changes in the guidelines to ensure the safety of all. We’re ready with all the support that you’ll be needing to begin this new project and succeed. 

The crisis will soon be over and the world of new opportunities will open up. The most successful men and women in the world reached their goals by seizing the right opportunities, and this can be your ticket to success. 

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